000 / 004 Work

001Brand & Creative Strategy
Helping a brand understand who it is, then finding the language that reaches the right people.

1) Brand positioning
2) Narrative development
3) Creative conception

Selected Work
Yoruya
narai sake
Toji Junpei Shochu
Kiraku Tei

002
Visual & Creative Production
Giving a brand’s world a visual form, through photography, film, and campaigns.

1) Creative direction
2) Photographer search
3) Photo/video shoot plan & execution
4) Copy

Selected Work
Maana Atelier
OGATA
OGATA Paris
Yoruya
Kiraku Tei

003Content & Channels
Carrying a brand’s world to the audiences who will value it, through Instagram, newsletters, and ads.

1) Social strategy and management
2) Website strategy
3) Paid media
4) Newsletters

Selected Work
Maana Homes
Maana Atelier
OGATA
Yoruya
narai sake
Toji Junpei Shochu
Kiraku Tei

004CollaborationsI’m developing collaborations between Japanese makers and brands from outside Japan. If you’re a global house interested in working with Japanese craft, I’d like to hear from you.

1) Concept development
2) Finding the right makers
3) Product development with the maker
4) Campaign production for launch

What it could create
Limited editions, made by hand
Authentic storytelling
Interest with depth

I’d love to hear what you’re working on. Reach me here: hi@erisatakeda.com

© Erisa Takeda